Top Five For Small Business: Five Practices That Build Your Leadership Brand During Times of Uncertainty

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This Top Five series will feature experts in human resources, marketing, accounting, IT and others. They will introduce five things on certain topic that will help you be successful in your small business.
 

As leaders, how we communicate, how we make connections, how we challenge, support, and recognize others, and how we hold ourselves and others accountable matters. This is what helps to establish our “brand” and it becomes a factor in our ability to create environments of energy and engagement. What solidifies our brand is how we show this leadership during times of change and uncertainty. This webinar dives into five leadership reflections and practices that create followership driven by commitment vs. compliance when the “unknown is greater than the known”.

  Melissa Worrel has focused her efforts in leadership, talent development, and business strategy. Her diverse background includes entrepreneurial business start-ups as well as significant leadership roles in large corporations.   

Melissa started her career in franchising with two Curves for Women locations in Seattle, WA. She grew her membership to over 700 active members in her first location prior to purchasing her second location. While operating her franchise locations Melissa ventured into insurance. She began her scratch agency with Farmers Insurance in 2004, for three and half years she grew the operation, earned her FINRA 6, 63 and eventually 26, prior to selling her agency.  Being asked to move into a corporate role, she helped develop and mentor new agency owners in low market share states within the operating territory.  

This experience to recruit, train and develop new business owners where the brand was not widely known was incredible learning to share with business owners buying into new franchises and/or building their brand in any marketplace.  

Gary Walljasper brings more than 25 years of strategic human resources consulting experience to Carlson Group.  His professional career has included multiple management and leadership roles involving extensive advisory work and partnership with middle and senior management.   
 
Areas of focus have included leadership development, strategic talent management, human capital planning, individual and organization development, staffing and retention, team dynamics, work-life focus, and employee engagement. 
 
Gary’s expertise is the result of his experience and learning from a dynamic career including roles as Head of Organization Development for The Principal Financial Group and Senior HR Advisor/ VP Human Resources at ING.  
 
Gary holds a Bachelor of Arts degree in Accounting and Business Management from Wartburg College. He and his wife Cheri and daughters Rachel and Sarah reside in Johnston, Iowa.