About Us

Support, encourage, and grow the bicycle and outdoor community around us. Get more people on bikes more often!

We look to our five core values to help us accomplish this:

People First. Purpose Over Profit. We value fulfilling our purpose and making our customers happy more than we value filling our wallets.

Bike Advocacy. We believe bicycles are the answer to many of our communities’ complex problems, so we advocate for bicycle-friendly communities, infrastructure, and activities. More people