About Us

Support, encourage, and grow the bicycle and outdoor community around us. Get more people on bikes more often!

We look to our five core values to help us accomplish this:

People First. Purpose Over Profit. We value fulfilling our purpose and making our customers happy more than we value filling our wallets.

Bike Advocacy. We believe bicycles are the answer to many of our communities’ complex problems, so we advocate for bicycle-friendly communities, infrastructure, and activities. More people on bikes makes the world a better place.

Hand-Selected Products. We focus on quality and clarity rather than overwhelming you with options. We don’t carry every product, instead we carry products that have proven to deliver lasting value.

Commitment to Growth. Improvement is a process. We are open to feedback and tough questions, there is a lot to learn from them. Never stop learning!

Relentlessly resourceful. We find creative solutions in a world of finite time and resources.