Annual Giving Manager
Responsible to the Director of Development for strategic execution and management of a comprehensive annual giving program, securing increasing levels of annual, recurring gifts from all constituent groups.
- In coordination with the Director of Development, establish goals and obtain annual support for Central College programs, with special emphasis on The Journey Scholarship Fund.
- In collaboration with the communications team, coordinate specific programs to solicit annual support for Central from alumni, parents, friends, faculty and staff and local businesses including direct mail, text and e-mail campaigns, crowdfunding, matching gifts, online giving, social and digital media, and sponsorships. This includes but is not limited to segmenting donors, developing programs for cultivation and organizing the optimum strategies to reach donors.
- Focus on effective brand communication and solicitation activities within specific market segments identified as having potential for the greatest growth. Educate and market to internal and external constituencies on annual giving and initiatives.
- Track research patterns of annual giving, current trends and emerging ideas in marketing, fundraising and related fields.
- Complete and file contact reports and occasionally make discovery calls or assist with personal solicitations.
- In consultation with the Director of Development, develop, administer and evaluate an annual operational plan with metrics and goals that is reviewed quarterly for necessary updates.
- Collaborate with engagement team on donor relations and stewardship programs including annual giving societies, donor communications, and various special events.
- Bachelor's degree, or equivalent, with three to five years effective experience in fundraising, marketing, communications or data analytics preferred.
- Strong written and oral communication skills required.
- Ability to understand the needs and interests of college leadership, align interests with external audiences, and integrate comprehensive strategies in order to meet goals.
- Interest in and curiosity for all aspects of higher education as a non-profit and a dedication to building relationships with faculty, staff, students, volunteers, alumni, donors and colleagues.
- Ability to develop rapport quickly and communicate effectively and assertively with a wide variety of personalities.
- Demonstrated ability to think strategically and creatively.
- Ability to work as a part of a team.
- Professional attitude and appearance.
Please contact Human Resources with questions by emailing email@example.com or calling 641-628-5199.