Top Five for Small Business: Website Psychology - 5 Ways to Skyrocket Your Conversions

This Top Five monthly series hosted by the Greater Des Moines Partnership focuses on issues small businesses face daily.  Each month features a topic such as human resources, marketing, accounting, IT and others. The featured speaker from each event in the series will introduce five key takeaways that will help your small business be successful. 

This month focuses on website psychology, 5 ways to skyrocket your conversions.

You only get one chance to make a first impression. Now more than ever, businesses must find a way to stand out from the crowd. A strategic online presence helps your business thrive, builds your brand and creates a lasting impression on potential customers. Is your website effectively engaging your audience and representing your brand? After this session, you’ll walk away with five key tactics using website psychology to maximize your digital presence and create clarity for your customers. 

Colleen Kinsey is a Des Moines native and the CEO of Kinseyco – an international digital marketing agency. She started her business by selling everything (except what would fit in a backpack) and traveling to 44 countries. Her passion is to provide equal opportunities for women around the world to earn a sustainable income using their skills in technology.

This Top Five will be held via Zoom.  To register for the Zoom call please visit this link through the Greater Des Moines Partnership website.