Description

This Top Five monthly series hosted by the Greater Des Moines Partnership focuses on issues small businesses face daily.  Each month features a topic such as human resources, marketing, accounting, IT and others. The featured speaker from each event in the series will introduce five key takeaways that will help your small business be successful. 

This month focuses on website psychology, 5 ways to skyrocket your conversions.

You only get one chance to make a first impression. Now more than ever, businesses must find a way to stand out from the crowd. A strategic online presence helps your business thrive, builds your brand and creates a lasting impression on potential customers. Is your website effectively engaging your audience and representing your brand? After this session, you’ll walk away with five key tactics using website psychology to maximize your digital presence and create clarity for your customers. 

Colleen Kinsey is a Des Moines native and the CEO of Kinseyco – an international digital marketing agency. She started her business by selling everything (except what would fit in a backpack) and traveling to 44 countries. Her passion is providing equal opportunities for women around the world to earn a sustainable income using their skills in technology.

The PACE Alliance has arranged these events to be simulcast live each month from 12-1 pm. There is no fee to attend the group simulcast. You may also watch at your desk by registering for the simulcast here (there is a $10 fee).  The Top 5 for Small Business is presented by the Greater Des Moines Partnership.