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This Top Five series will feature experts in human resources, marketing, accounting, IT and others. They will introduce five things on a certain topic that will help you be successful in your small business.
Every marketing plan should be a unique plan – designed for a specific business. The foundation of a dynamic marketing plan must reflect a company’s structure, its brand essence, and defined target audiences to ensure the plan is productive and realistic. However, the level of noise that we all receive each day through a myriad of channels is ever-increasing, making marketing more complicated and easier at the same time. By listening to your customers and crafting a marketing plan that is focused and on point, businesses can utilize their financial resources and capacity to implement their plan with greater confidence. Tamara Kenworthy, Founder of On Point Strategies, will break down five key steps and highlight actionable take-aways for the creation of a focused marketing plan. 1. Creating a brand essence focused on differentiation 2. Defining your target audiences and why it matters 3. Listening to your audience – why “Voice of the Customer” is critical 4. Prioritizing the tools within YOUR “marketing toolbox” 5. Staying accountable to your marketing plan.
Wednesday Jun 23, 2021
9:00 AM - 10:00 AM CDT
Zoom Video Call
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Free to attend
Christina Moffatt
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Printed courtesy of www.pella.org – Contact the Pella Area Community & Economic Alliance for more information.
818 Washington St., Pella, IA 50219-1636 – (641) 628-2626 – Info@pella.org