Top Five For Small Business: Top Five Reasons to Develop Your Client Personas
This Top Five monthly series hosted by the Greater Des Moines Partnership which focuses on issues small businesses face daily. Each month features a topic such as human resources, marketing, accounting, IT and others. The featured speaker from each event in the series will introduce five key takeaways that will help your small business be successful.
This month focuses on reasons to develop your client personas.
How well do you know your customers? Are the current clients that you have actually the ones that you want? What are the best communication methods for various generations?
In this presentation business owners will learn:
- The Case for Creating Buyer Personas (and a few examples of what can happen if you don’t)
- Examples of Buyer Personas Demographics & Psychographics
- Generational Marketing & Preferred Content
- Methodologies for Developing Your Own Client Personas
- Now What? How to Deploy Your Personas for Content and Budgeting
Business owners will come away with greater understanding of their existing and desired customer bases along with some great take aways they can immediately implement to increase engagement with customers and ultimately increase sales.
Barb Osier Breeser
Barb Osier Breeser has over 25 years of experience in Advertising, Trade Shows, Social Media, Inbound Marketing, Content Strategy, Social Media Advertising and Mobile Marketing. Barb has helped create and manage campaigns for over 200 large and small local & regional businesses as well as national and international companies.
As Vice President of Sales & Marketing with Purplegator, Barb helps clients generate traffic, leads and sales online and on their mobile devices.
A graduate of Valley High School and the University of Northern Iowa, Barb lives in central Iowa. When she’s not immersed in mobile and social media strategies, she is probably enjoying a cup of luxury coffee or looking for unusual and exciting treasures to sell on eBay.
The PACE Alliance has arranged these events to be simulcast live each month at Central College from 12-1 pm. There is no fee to attend the group simulcast. If you would like a box lunch from Central Catering they are available for $10 (box lunch RSVP's need to be made to the Alliance office by 9 am the day prior to the event by registering above or calling our office 628-2626).
You may also watch at your desk by registering for the simulcast here (there is a $10 fee). The Top 5 for Small Business is presented by the Greater Des Moines Partnership.
Date and Time
Wednesday Mar 27, 2019
12:00 PM - 1:00 PM CDT
Simulcast live from 12 - 1 pm
For those ordering box lunch they will be available at 11:45 am
Location
Wormhoudt Room (ground floor of Central Hall at Central College)
Parking available on south side of University Street.
Fees/Admission
Simulcast is free to attend
$10 for box lunch (must be reserved by 9 am morning piror to the event by calling the PACE Alliance office 641-628-2626.